Transforming a Croatian Real Estate Website Through Conversational AI

In today’s digital-first property market, user expectations are evolving fast. Static listings and outdated search filters are no longer enough to keep potential buyers engaged. Recognizing this shift, a forward-thinking real estate company based in Croatia approached Venari with a clear vision: to create a more intelligent, interactive, and helpful user experience on their website—one that would feel less like browsing and more like having a conversation with a knowledgeable agent.

At the core of their ambition was a problem many real estate platforms face: users frequently leave websites without taking any action. Not because they aren’t interested in the properties, but because they can't quickly find the information they need. Simple, common questions like “Does this apartment have air conditioning?”, “How big is the land?”, or “Are there any bus stops nearby?” often required contacting an agent or digging through PDFs and technical descriptions. This gap between user intent and accessible information was slowing down the buying journey and putting unnecessary strain on the sales team.

The company needed a solution that could bridge this gap in real time—one that would instantly respond to user questions, provide location-based intelligence, and guide visitors naturally toward booking a visit or submitting a lead. That’s where Venari stepped in.

The Solution: An Intelligent, Location-Aware Chatbot Built on AI Agents

Venari developed and implemented a custom interactive AI chatbot tailored specifically to the needs of a real estate website. Unlike off-the-shelf bots with limited scripts or decision trees, this solution was powered by a fine-tuned large language model (LLM) capable of understanding complex user queries and responding in conversational language. The system was deeply integrated with the company’s backend database and enriched by external APIs—most notably Google Maps and Places.

The chatbot’s core capabilities included:

• Answering natural language questions about any property listed on the website, such as:

  • “What is the total square meter size of the land?”

  • “Does this apartment have two bathrooms?”

  • “Can I bring pets to this unit?”

  • “Is the balcony south-facing?”

    
    

• Accessing and retrieving real-time data from Google Maps to provide location-based responses, such as:

  • “There’s a bus stop 250 meters from the property with service every 20 minutes.”

  • “The nearest grocery store is a 3-minute walk away.”

  • “The beach is 800 meters from here.”

    
    

• Offering immediate access to visual content including images, floor plans, and embedded maps, all presented directly within the chat interface.

  
  

• Triggering lead-generation workflows: if a user asked, “Can I visit this property?”, the chatbot would automatically collect the visitor’s contact information, propose available time slots, and hand over the request to the appropriate sales agent via CRM and email integrations.

  
  

All of this happened within a frictionless chat window embedded on both the homepage and property detail pages—accessible via desktop and mobile.

Seamless Integration into Existing Infrastructure

What made the project especially successful was the seamless backend integration. Venari ensured that the chatbot was not a stand-alone widget, but an extension of the company’s existing digital infrastructure.

• The property data was pulled in real-time from the internal listings database, ensuring that all answers remained accurate and up-to-date.

• The Google Maps API was configured to enrich each listing with contextual location intelligence—covering nearby amenities, transport, and neighborhood landmarks.

• Conversations and lead data were automatically pushed into the company’s CRM system, allowing for centralized contact management and follow-up tracking.

• A fallback system was included: when the chatbot encountered complex or emotional queries (e.g., price negotiation, legal concerns), it would escalate the conversation to a human agent with a full chat transcript and contextual summary.

  
  

Results Within the First 30 Days

After just one month in production, the new conversational layer delivered clear business outcomes:

• Over 75 percent of listing-related user questions were answered without any human intervention.

• The average time spent on listing pages increased by 42 percent, indicating significantly higher user engagement.

• Qualified lead conversions through the chatbot increased by 31 percent compared to the previous form-based contact method.

• Sales staff reported a marked decrease in repetitive calls and emails asking for basic property information.

  
  

Most notably, the chatbot became the first point of contact for a majority of new users. Instead of passively browsing listings, website visitors began actively interacting with the platform—asking real-time questions, exploring properties with more confidence, and entering the sales pipeline at a more informed stage.

Long-Term Impact and Strategic Value

Beyond the immediate gains in lead generation and user engagement, the chatbot laid the foundation for a much broader digital transformation.

The client was now able to:

• Reduce support overhead by automating routine inquiries

• Offer 24/7 intelligent customer service without increasing headcount

• Gain detailed insights into what potential buyers care about (through analysis of chatbot interactions)

• Position themselves in the Croatian market as one of the most advanced, AI-native real estate companies

  
  

Moreover, the modularity of the system ensures that future features—such as AI-generated pricing forecasts, predictive location scores, or calendar-based booking—can be added without a complete rebuild.

Conclusion

This case study highlights what becomes possible when conversational AI is integrated not as a gimmick, but as a core business function. By partnering with Venari, this Croatian real estate company was able to elevate its digital offering from static to smart—from a list of properties to a two-way conversation. The result was not only a better experience for users but a more efficient, data-rich, and scalable sales pipeline for the company.

AI chatbots, when built with real-world intent, have the power to reshape industries. In this case, it helped a real estate business in Croatia turn its website into its most valuable sales rep—one that never sleeps, always answers, and continuously learns.